.It is actually the form of product that could simply have actually been actually dreamed up by a makeup artist along with decades of expertise under her belt. "When I to begin with got the sample coming from the laboratory and put it on my jowls, I searched in the mirror as well as said, 'OMG. This is a wonder,'" owner and also chief executive officer Bobbi Brown tells Refinery29, for this reason the name. "There was nothing like it on the marketplace when our company introduced it. I am actually really pleased with that." Featuring a hydrating castor oil and also beeswax base, the large tinted balm isn't just like a traditional lip and also cheek rouge. As an alternative, it even more carefully resembles skincare than make-up. Magic Balm left behind skin looking dewy and hydrated since it in fact hydrated skin, all while including a caress of color (it is actually offered in coral reef, dull fuchsia, and also oxblood, also). Probably most importantly, it looked excellent on individuals of every ages, from twenty-somethings to the 60+ established. (Jones Roadway likewise regularly includes versions of all ages in its initiatives and item images.).